Thirsty Planet has put in place a more transparent and measurable means of supporting charities which are dedicated to introducing clean water to Africa.
Thirsty Planet gives consumers a quality branded bottled water that is: Competitively priced Widely available in the most popular pack formats Better value than the brand leader Instead of a charity working with a bottled water producer, Thirsty Planet is fully managed by a dedicated and experienced bottled water company. The key advantages: A guaranteed contribution to the charity stated at the point of purchase Full commercial controls and full cost transparency Senior management experience and expertise within the bottled water category Dedicated account/brand management and effective trade and consumer PR
Thirsty Planet has a worldwide agreement with the charity Pump Aid until 2015. This agreement runs in tandem with the UN Millennium Development Goals and is targeted to raise £10m. It is on course to achieve this. Make sure you have Thirsty Planet water stocked in your cold drinks vending machine.