How does Thirsty Planet differ from other charity
waters ?
Thirsty Planet
states and guarantees a level of donation on every bottle or
pack
Consumers are
given weekly updates on the amount of money raised via the
website
Thirsty Planet
works with a dedicated charity and manages all commercial aspects
of the sales and marketing of the brand
The combination
of the donation from Thirsty Planet and efficiency of Pump Aid
means that more people can benefit more quickly than other charity
water brands
To date,
over 5,000 pumps have been funded benefiting over 2.6
million people
Thirsty Planet
has very quickly established itself as the brand leader
The Brand
The brand design has been conceived to be simple yet
powerful on shelf
Thirsty Planet is available in a wide range of bottle sizes and
pack formats
These include 330ml Still and Sports Cap, 500ml Still and Sports
Cap and the family size 1.5 litre bottle
A new 6 x 330ml kids pack was launched in March 2008 to meet
customer demand.
Following customer feedback a new 500ml Sports Cap bottle was
launched in September 2008
The Thirsty Planet
Concept